Over-C injects creative thought into developing fresh, innovative solutions to build your business and propel your brands – even age old ones. Our deep and specific domain knowledge allows us to devise and execute on your marketing strategies to create adaptive solutions tailored to your needs. Our expertise ensures optimal exposure for your marketing communications while enhancing the value of your investment.
AGE OLD MEETS NEW AGE.
Planning for success doesn’t mean preparing for just tomorrow. Developing a blueprint to map out your launch strategy and the company’s direction will ensure a solid go-to-market execution. Having taken products to market successfully ourselves, we’ll guide you along the way to help you avoid the pitfalls.
As ancillary armor for your salesforce, we’ll help you prepare pitch material, such as presentation slide decks, and literature, like data sheets, fact sheets and media kits.
With over three decades of experience in interactive marketing, Over-C’s knowledge and experience of the digital landscape runs deep. Our online marketing activities are aimed at reaching the right customers and maximizing user acquisition and engagement.
To convey clear messages, consistency is key. Over-C recognizes that intersecting traditional with emerging media is sometimes necessary. To that end, we cross over the digital divide by developing offline marketing campaigns and programs to support online efforts.
Strategic planning & marketing insights
- Strategic marketing plan
- SWOT analysis
- Go-to-market strategy
- Market data collection and interpretation
- Product lifecycle management
- Collateral development
- Presentation material
- Search engine optimization (SEO)
- Drip campaign management
- Email marketing
- Media planning
GRASSROOTS TO GREENER PASTURES.
Making your brand stand apart takes clever ingenuity and careful nurturing. Leave it to Over-C to deliver meaningful experiences that engage your customers and cultivate relationships.
Our PR activities are aimed at getting you relevant exposure and positioning you as subject matter experts in your space. Our goal is to establish thought leadership and credibility for your business to make your job of selling less stressful.
Grassroots marketing and media relations go hand-in-hand. We view social media as merely an extension of grassroots marketing. We join the power of social media with the power of the press so you gain validation and acceptance for your product or offering.
- Brand positioning
- Crisis communications
- Social media
- Community relations
- Press release writing
- News release distribution
- Media list building
- Media outreach